Case Study

OmniMax International Improved Sales Activity, Boosted Customer Satisfaction, and Increased Office Efficiencies with Digital Experience Portal

OmniMax faced significant accessibility issues due to their customer data being stored in their on-premises ERP. This created problems for both for account managers working in Salesforce and customers themselves. Seeking a new customer ordering and engagement system, they contacted rSTAR.

In this case study, we’ll reveal:

  • How OmniMax connected Oracle & Salesforce to create a single source of truth for customer data

  • How OmniMax modernized customer experience and increased satisfaction with a digital engagement platform

  • How OmniMax's IT team connected sales with the data they needed to grow business

  • How we created a comprehensive platform which allowed customers to find everything in one secure place

This Leading North American Building Products Manufacturer’s Journey to

Having a Comprehensive Customer Experience Hub


  • Maintaining customer satisfaction while requesting more of their data
  • Transitioning customers to a new system
  • Improving employee efficiency without raising costs


  • Provide Sales & Account teams the data to grow accounts
  • Modernize eCommerce interface for direct sales/ordering
  • Close gaps between EBS & Salesforce to take advantages of opportunities


  • Boosted customer satisfaction
  • Improved sales productivity
  • Increased office efficiency
  • Modernized the customer experience
  • Created a comprehensive platform which allowed customers to find everything in one secure place


What the Customer Says

We pulled off a seamless customer experience that felt like more than a community portal - it was an extension of our existing site."
Elizabeth Rich -- IT Director, OmniMax International

rSTAR was extremely organized, and you could see they had experience with Oracle, Salesforce, and Digital Experience initiatives."
Elizabeth Rich -- IT Director, OmniMax International